'FATHER OF THE IPOD' WILL JOIN THE LINEUP AT THE 2012 AUTOWEEK DESIGN FORUM! The Design Forum will be held once again at the College for Creative Studies A. Alfred Taubman Center for Design Education in Detroit.

Attracting automotive and design enthusiasts from varied backgrounds - students, car industry professionals, and designers allied to the field - the event recognizes and celebrates design as the ultimate differentiating factor that drives consumers' interest and purchase decisions.

This year's Design Forum, themed "Designing for Today's Consumer," features presentations from design professionals in the automotive and nonautomotive world.